quinta-feira, janeiro 13, 2011

A proposta de regulação da mídia britânica

A Ofcom, agência independente de regulação da mídia britânica, divulgou sua proposta inicial para 2011 e 2012. O documento, ainda sujeito a modificações a partir de encontros públicos abertos à comunidade, apresenta ideias para a regulação da televisão, rádio, internet e companhias de telecomunicação. O assunto é fonte de intensos debates na Grã-Bretanha. Por lá, o debate entre educação X regulação é muito forte. Interessante a seção "entendendo as mudanças comportamentais de cidadãos e consumidores". Entre outras coisas, o documento afirma que os britânicos estão conectados a alguma mídia em 55% do tempo em que estão acordados. E que, graças a o consumo concomitante de várias mídias, eles "fazem caber" 8h 47 min de consumo midiático em 7 horas.


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